A Look Into My Post-Event Client Experience
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What is communication like with your couple after the wedding?
Do you stay in touch with your couples after the wedding? In the past, I have talked about the pre-booking client experience and even the client experience while you’re actively serving your couple. However, I’ve never actually talked about how to continue to give a great client experience after the event is over.
While I’m editing their photos, the formal communication slows down. I definitely deliver my previews within a week of the wedding and I also engage with them on social media. However, the real communication picks up again during the album workflow process after they receive their full gallery.
This is something that I teach in-depth inside my mentorship program Scale It. We will be reopening the doors in November 2024, so if you’re interested, you can get on the wait list You can check out everything that’s included and see if scaling your business for this next year could be a good fit for you.
The album workflow process
With the album workflow process that we go through, there’s a lot of communication. I’m helping them decide on the photos they want in their album. We are also talking about invoices and any upgrades they may desire for their album. Selling prints and albums is a huge way to make more passive income with photography clients and increase that average booking rate.
Let’s say a couple books you’re $7k package. If they end up upgrading their albums and buying prints, maybe it ends up costing around $1.5k. This means you’ve just increased the average booking rate.
Additional personalized touches
Once I receive their album in the mail, that’s when I send them a personalized handwritten card thanking them for choosing me as their wedding photographer.
Mentioning memorable moments from their day in the card and including Polaroids taken can also add a personal touch.
Tailoring communication to your business model
Around their anniversary, I will send a discount code to their gallery if they would like any additional prints. I also will send any holiday sales I’m having.
Whenever it comes to deciding what communication should be like with your couples after the wedding day, I would think about your business model. Even if you are primarily a wedding photographer, maybe you do want to continue photographing those lifestyle milestones, whether it’s them having their first baby or them just wanting to send off holiday cards each year.
If you offer sessions, you can absolutely continue marketing to them in that kind of way to keep the relationship going.
Final thoughts
So that’s it, my friend! It’s a simple yet very effective and personal way to continue the relationship with your couples. I’ve had clients who I’ve literally become friends with because of how well we did connect on the wedding day. I even traveled to Hawaii with one of them! Do I expect that from every single couple? No, but sometimes it happens. Because of that personalized approach after the wedding day, it does result in having more of a friendship vibe with my past clients.
Just know you don’t have to do a whole lot. You’ve already given such an amazing client experience. Beyond that, it can just be personal and meaningful.
In this episode, we cover:
- What my album workflow process looks like
- Maintaining client relationships even long after the wedding
- Keeping the communication simple
RESOURCES MENTIONED IN THIS EPISODE:
- Get on the waitlist for Scale It
- Submit your questions for the next Snapshots episode
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